The different styles of animated explainer videos

explainer video

We don’t need a special introduction for explainer videos because these videos have become a global hit. These relatively short videos are used not only on the Internet but also on TV. They are used as a simple way to explain to viewers how certain products or services can help them solve their problems. The story is presented in an unorthodox and fun way which is why they are so popular. On the other hand, making animated explainer videos is not a very difficult task and that’s why business owners and marketers love them.
if you are planning on making an animated explainer video, you should know that there are many different styles involved in their production.

Motion graphic – this style is all about presenting things with the help of simple animated graphics. Animated explainer videos like this are a vivid type of video in which everything is very detailed. Numerous surveys have confirmed that they are one of the most engaging types of animated videos.


Cutout animated explainer videos are videos in which animation is characterized by objects and characters that are made (cut out) of paper. With a video like this, you may not be able to impress the audience, but if the story is well-crafted you can definitely make them listen. Remember that this option is not suitable for every category of consumers. In any case, you should do some research and get familiar with your target audience before creating any animated explainer video.


There is no doubt that this is one of the styles that guarantee a high level of entertainment for the viewers. Even the creators of these videos will have fun. These videos come with a myriad of colors, funny moments, lively characters and special sound effects. it would be nice if you can create unique music tailored to the needs of your video.

Stop motion

Stop motion style is used quite often these days because it is a very simple style. However, it will take some time to create a video like this because it’s based on hundreds of images that are put together.


We will end this list with one of the most popular animated explainer videos today. This is a 2D animation that involves a whiteboard and a hand that is visible to the viewers. The hand is drawing different things that are explaining your message to the audience.

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