ARE EXPLAINER VIDEOS SOMETHING YOU OR YOUR COMPANY NEEDS
Explainer videos are one of those things that you see everywhere and sometimes that can be enough to make you feel like you need to get on the band wagon and get one yourself. However, that isn’t always the case because every business is unique and different and what works for others won’t necessarily work for you as well. Considering the fact that an explainer videos, even the most simple one, can cost a lot of money deciding whether it is the right way to go for you should be something that you take very seriously, and what better way to make that decision that looking at some pros and cons of these videos vs. some other types of marketing and that is exactly what we will be looking at in this article.
If you are looking for a way in which you can explain a complex product or some kind of company message in a way that is easy to understand then an explainer video is
the way to go. They are a great way for you to convince any client that your product is the way to go in a very quick and straightforward way that they will easily understand. This is particularly true because most people are lazy and they will much rather watch a video that is simple and short than read a long text and have to understand some new concept on their own. However, explainers take a lot of time and money to make and not making them would mean not only that you save all of that extra time but also that you would save the initial cost that you would have to pay for the production of the video. It is up to you to figure out if this is something you can afford or not, but it is important to remember that you will probably greatly benefit from the video in the long run.
When you put explainer videos against any kind of text information it is pretty clear who wins in that situation. Statistically speaking, people pay much more attention to videos thane they do any kind of text information simply because people are known to have short attention spans. Again the biggest con of the explainers in this case is the fact that they cost a lot of money, and definitely a lot more than it would cost to have a text written, even if you hire a professional to do it. Something to think about here is the fact that using a video has more potential to bring in new clients that will have potential to become long term clients and that this will eventually be worth the price of the video, but again this depends on the budget that you have.
Another competitor of the explainer video are the stylized ads. The difference between these two types of marketing is pretty evident, an explainer video will simplify a complex product and make it easier for the customers to understand it, while the stylized ads work by creating a certain mood and they aim to appeal to different emotions that people have. The advantage of using and explainer video is that the fact that they are so simple means that they will be less likely to turn away any new potential buyers because they go for a very straightforward approach and that means that there is no way form them to not appeal to someone’s taste. They are logical and that is why they work. On the other hand, there are certain genres that require a bit more than just a logical video. Take, for example, perfume commercials. They have a very moody feel that creates a feeling of need amongst the viewers, because perfumes are not something that is essential but it’s the commercial’s job to make the viewer want to buy it and that’s not something that an explainer would be able to do with that particular product.
When you really look at these pros and cons it is very easy to see that explainer videos are not for everyone and they won’t work for everyone’s business or product. However, that doesn’t mean that you need to exclude them out completely. It is important that you take a good look at all the evidence before you and decide whether the product you are promoting will benefit from an explainer video or not and make your decision that way.